Media industry
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1 month agoThe 3 PR Strategies I Stopped Recommending to Clients After They Backfired
Traditional press releases are losing effectiveness; personalized pitches to journalists yield better results.
"Leading" is the leading word in law firm-produced business announcements in the U.S. and U.K., according to a new study, while the markets appear to differ the most in how they express professional joy. The "10 Most Overused Words in Legal Press Releases" report by the PR firm Infinite explores the frequency of descriptors like "cutting edge" and "top tier," along with other common press release terms.